What is Yamaha thinking?

The Yamaha SY99 is a synthesiser combining frequency modulation synthesis (branded as Advanced FM) and sample-based synthesis (branded as Advanced Wave Memory 2) and the direct successor to Yamaha's SY77/TG77

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Clyde
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What is Yamaha thinking?

Unread post by Clyde » Fri Jul 10, 2015 11:43 pm

I mean really, an updated AWM and a new version of AFM, would be a killer synth an maybe throw in a little modeling. A shame, Yamaha used too be a leader, these days they do nothing.
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tux
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Re: What is Yamaha thinking?

Unread post by tux » Sat Jul 11, 2015 12:14 am

Yamaha is a trademark and the name of a legal entity, more specifically a corporation, so Yamaha cannot think at all. ;)

I wonder if Yamaha still employs any synth-engineers given that the Reface range looks like it has been designed by accountants...
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Derek
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Re: What is Yamaha thinking?

Unread post by Derek » Sat Jul 11, 2015 9:13 am

As I said in a previous thread, companies that don't innovate tend to go into managed decline: IBM, ICI, Nokia?

This is the point where I see Yamaha. They may have a target market for Reface, and they may sell, but they can hardly be called innovative. I personally don't want portability in that form factor when I have an iPAD and portable keyboards to hook into it. You then have things like Cubasis, Moog Animoog, Arturia iSEM, iMini and iProphet, Waldorf Nave, Sunrizer (very powerful synth), Korg Gadget and iM1. As an iPAD is usually with me wherever I go, all I need to take with me is a portable keyboard and I have all of those items I have mentioned in a pretty compact package.

Yamaha's flagship workstation is based on ancient AWM2 technology, and whilst it sells and sounds good, it is again hardly innovative.

Clyde, that's why I changed allegiances last year, having been a Yamaha stalwart since buying a CS15, my first synth in 1982. Yamaha is doing nothing that would make me consider replacing what I already have of theirs, but I'm afraid we might be in a minority market that Yamaha have calculated is not worth chasing. :roll:

Experiences with the EX5 and FS1r, which were marketing disasters (and with flaws that Yamaha never fixed) probably didn't help the direction that they took after that.

But what I cannot figure out is if Korg can create a flagship like the Kronos (which has parked its tank on the lawn of the EX5 integrated multiple sound engine architecture, and which of course then filters down the food chain into other, cheaper products), why can't Yamaha? That is what I really don't get. :/:

I'm probably sounding like a stuck record now! :wink:
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Clyde
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Re: What is Yamaha thinking?

Unread post by Clyde » Sat Jul 11, 2015 2:35 pm

Derek, I agree with all you said, Yamaha has many different technologies at hand that they could combine in one super synth, they just don't seem to want to do it.
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